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Docyt Expands C-Suite with Seasoned Execs to Help Usher in Next Phase of Growth

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Key Executive Hires Follow the Recent Addition of New Generative AI Capabilities to Docyt’s AI-Driven
Accounting Automation Platform

Santa Clara, CA – December 6, 2023Docyt, the frontrunner in AI-driven accounting automation technology, announced that Baglan Rhymes Gurel has joined the company as Chief Marketing Officer, and Darren Genstil has been appointed to the role of Chief Revenue Officer. These key hires significantly expand Docyt’s executive leadership team and position the company for continued growth in key SMB & SME market segments.

“The past several years, we’ve been laser-focused on honing our market fit and building a solution to address what we see as the most significant pain points faced by accountants in the SMB space,” said Docyt CEO Sid Saxena. “With our accounting platform now mature, we’re ready to scale, and bringing additional depth to our C-suite is the next big step for our business. The collective expertise that Baglan and Darren bring to Docyt is precisely what we need to catalyze our next phase of growth, and we are fortunate to have them aboard.”

Baglan Rhymes Gurel is a key figure in Silicon Valley’s tech startup scene, widely recognized for her expertise in entrepreneurship, innovation and monetization strategy. She co-founded and was a foundational team member of AnchorFree, both of which experienced successful exits. In her role at AnchorFree, she was instrumental in driving the company’s valuation to $390 million. After her tenure at AnchorFree, she served as General Manager and Vice President overseeing Qualys’ cloud security platform for small and medium-sized businesses, leading both sales & marketing teams.

Baglan is deeply passionate about the intersection of accounting and artificial intelligence (AI), and is eager to leverage her expertise in this domain to fuel Docyt’s expansion. The synergy between meticulous financial analysis and the innovative capabilities of AI presents an exciting opportunity to transform traditional accounting practices, and by integrating these fields, Baglan aims to enhance efficiency, accuracy and strategic decision-making, contributing significantly to Docyt’s growth trajectory.

Darren Genstil brings 20 years of sales experience to Docyt, having facilitated tremendous growth at companies like Ventana Medical Systems (acquired by Roche) and Salesforce. While at Salesforce, Darren was recognized as a go-to-market leader with a passion for rapidly building teams in numerous verticals representing burgeoning technologies such as Salesforce’s platform and suite of AI products. He was an integral part of expanding into new verticals at Salesforce, scaling teams in healthcare, retail & consumer goods, and financial services. In his decade-long run leading teams at Salesforce, Darren consistently exceeded revenue targets and built high-performing teams. 

Docyt first brought Darren aboard to serve as interim Head of Sales, during which time he grew Docyt’s existing sales team and implemented sales process improvements which quickly led to exponential growth. Now serving as Chief Revenue Officer, Darren is responsible for scaling Docyt’s growing revenue streams across various customer segments and industry verticals.

Visit to schedule a free consultation. Visit to learn more about the company’s accounting & intelligence automation platform, and follow Docyt on LinkedIn to stay up to date on the company’s latest news.

About Docyt

Docyt is a comprehensive, unified, AI-driven accounting automation software platform. This state-of-the-art solution transforms financial data into digital format, streamlines workflows, and continuously reconciles accounts, providing businesses with an immediate insight into their financial status. Docyt aims to slash both the expenses and technical intricacies related to bookkeeping and ancillary tasks,making accounting procedures within enterprises significantly more straightforward. Docyt is venture-funded and based in Santa Clara, California. For more information, visit

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