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Unit Economics: What’s a Good Ratio, and Why?

Unit Economics– What's a Good Ratio, and Why?

Unit economics is the one must-know concept for any business eyeing sustainability and progress. This article is the second in an informative three-part series about unit economics and adeptly answers the question: “What is a good unit economics ratio?” The first article provides a step-by-step guide on how to calculate unit economics, and the third article, which will be published soon, focuses on analyzing and improving unit economics.  

Join us as we dive deeper into unit economics, discover what goes into a good ratio, and how it applies to your business. Simply put, a good ratio means your business model works, and you’re headed toward sustainable growth. Mastering the unit economic process is your solution to staying ahead in a competitive space.

The Role of Ratios in Unit Economics

While it’s crucial to identify the unit economics specific to your business and understand the profitability of each individual unit, the ultimate positive outcome is not really about that single unit. It’s about understanding whether your business model can achieve scalability and sustainability. A good unit economics ratio is the key metric that signifies your business can easily acquire new customers while retaining and increasing its profit margins. This is where the importance of the Lifetime Value (LTV) to Customer Acquisition Cost (CAC) comes into play.

The LTV/CAC Ratio

One key metric can easily gauge your unit economics’ vitality: the Lifetime Value to Customer Acquisition Cost (LTV/CAC) ratio. This powerful ratio measures your customers’ return on investment and the cost of acquiring them.

Ideal LTV/CAC Ratio:

The ideal ratio for a healthy LTV/CAC value is 3:1. This basically means that a customer’s lifetime value is three times more than what it costs the company to acquire such a customer. This rate indicates sustainability in the model of business, thus setting the bar at which profit revenue comes from, hence constantly promoting growth.

Why It Matters:

The LTV/CAC ratio matters because it directly impacts your company’s profitability and scalability. A ratio below the ideal benchmark could potentially mean the business is spending too much on acquisition compared to the value it is getting in return, thus indicating inefficiencies in marketing or pricing strategies.

Improving Your Ratio

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It’s important to actively shape the equilibrium between customer acquisition cost and their impact on business growth. The good news is you can always improve your ratio if it isn’t where it needs to be. There are various tactics available to boost your LTV/CAC ratio. Still, a good place to start is to optimize your marketing budget, look for ways to increase value proposition, or initiate a major customer service campaign to strengthen customer loyalty, i.e., embracing customer reviews or circulating surveys and acting on feedback. Anything that can increase customer retention is a plus.  Studies show that retained customers lift the average transaction value (ATV), improving per unit profit/ratio.

If you’re looking to elevate your ratio game and could benefit from real-time actionable data, consider Docyt’s AI accounting automation software. This bonafide solution is sure to quickly become your MVP and be the most essential tool in your shed for augmenting the LTV/CAC ratio.  

How? Docyt will deliver an in-depth look at customer acquisition costs and monitor lifetime value through its AI-driven automated analytics that you can use to make informed decisions. 

What does this mean? Docyt gives you access to real-time data-driven metrics and can recalibrate on a dime with precision and ease. Features like InsightFlow offer real-time financial data-driven insight located on a single customizable dashboard. You won’t find a more reliable or manageable way to reach the magic 3:1 ratio.


Understanding and correctly using your unit economics ratios correctly is crucial for your business’s sustained growth and profitability. By focusing on a strong LTV/CAC ratio, you can make better-informed decisions and improve the efficiency of your overall business model, whether that means extending your sales cycle or investing in existing customers. Remember, the goal shouldn’t be growth simply for the sake of growing but rather knowledgeable and meaningful growth in which every acquisition dollar generates significant returns to propel your business forward.

Contact us today for more information about how Docyt can help you achieve more than just stellar books.

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